NEWS

The Brandverse Awards, Türkiye's most comprehensive marketing and communication competition, meticulously measures the social media performance of brands with an "integrated marketing" approach. At the Brandverse Awards, where a record number of applications were received, Türkiye's local cheese brand Muratbey won the gold award for the 6th consecutive year in the "Dairy Products" category in the SocialBrands Data Analytics Division with its original content and the Muratbey Cheese-Recipe of Flavor works developed every year.

The winners of the Brandverse Awards, realized through the collaboration of Marketing Türkiye and BoomSonar, and with the contribution of Deloitte Türkiye’s expertise in all evaluation processes, are determined by the comprehensive analysis of data regarding brands’ digital communication efforts. For the Data Awards Division, as in previous years, over 50,000 social media brand accounts were analyzed analytically according to the SocialBrands Social Media Brand Index. The evaluation covered the period from April 1, 2023, to April 1, 2024, and included various data such as follower count, follower growth, the number of shared posts, types of posts, interactions obtained, and types of interactions. As a result of the comprehensive evaluation involving Deloitte Türkiye’s expertise, the most successful brands in each category were identified.

Muratbey, which has held the first-place position for 6 consecutive years in the "Dairy Products" category of the SocialBrands Data Analytics Division, once again showcased its strength and innovative vision on social media. Speaking at the award ceremony, Gülnur Uluğ, Communications and Business Development Director at Muratbey, said, "First of all, we would like to thank the Brandverse Awards organization for rewarding successful works with its unique evaluation model and transparent structure, raising the standards. We have won the first-place award in one of the most prestigious awards in the marketing, communication, and advertising world for 6 consecutive years. The key to this success lies in continuously developing our project with successful and original content, steadily increasing its fan base and interaction every year. Muratbey is a brand that carries innovation in its genes. We are constantly in pursuit of innovation, both in our products and in other areas. Achieving this success for 6 years in a row in a medium like social media, which is predominantly used by younger audiences and where content is rapidly consumed, is very challenging but also extremely valuable. We proudly share this award with all our colleagues this year."

Emphasizing their active presence in the digital world, Gülnur Uluğ continued, "With our videos, influencer collaborations, carefully crafted content, special day posts, and fun content such as health, environmental, and sustainability-related posts and award-winning competitions, we reach cheese lovers both in Türkiye and around the world. We continue to share informative content that raises awareness about healthy living, proper nutrition, and immunity through our social media accounts. I would like to thank all of my colleagues who contributed to this achievement, especially AklıFikri, our social media agency, and all the cheese lovers who interact with us by following our accounts."