9
December
2024
Muratbey Receives Turquality Support for Its Global Brand Journey
As the innovative leader of the sector, Muratbey has earned the right to benefit from one of Türkiye’s most prestigious support programs, the Turquality® Support Program. Necmi Erol, Chairman of Muratbey’s Board of Directors, stated, "As Muratbey, while we continue to contribute to the Turkish economy and value-added product exports, this program will help us significantly boost our international competitiveness and achieve many gains that will elevate us on the global stage."
Muratbey, Türkiye's fully domestically funded and national cheese brand, continues to contribute to the national economy through its exports and has now been accepted into Türkiye's most prestigious support program, Turquality®. Erol shared, “We are proud to be accepted into Turquality®, Turkey’s first and only state-supported branding program, which aims to help firms with products that have competitive advantages and branding potential, allowing them to become global players in international markets. Through this program, we aim to promote and establish a positive image of Turkish products worldwide.”
Muratbey, which applied for the Turquality® Program on February 26, 2019, emphasized that the program focuses not just on increasing exports but also on helping firms achieve their branding goals. The Turquality® Program has accepted only 199 companies and 211 brands across all sectors in Türkiye, including the service industry. Muratbey has become the 200th company and the 212th brand to join, marking an important milestone for the brand. “We are proud to be the third-largest brand in Türkiye's dairy and dairy products sector, contributing to the national economy and value-added exports,” Erol noted.
New Countries, New Opportunities
Erol added, "With this program, we will gain numerous benefits that will significantly improve our international competitiveness. The program, which has been shaped by examining the most efficient practices of global brands, will provide us with the tools we need—both financially and institutionally—to bring our national products to many tables around the world. Thanks to Turquality®, we will continue to contribute to our country’s economy, with support in areas such as operational structure, exports, strategy, value-added generation, development, and sustainability. With this support and motivation, we will enter new countries more strongly, increase our awareness as a Turkish brand, and rapidly advance toward our export goals."