9
December
2024
Innovation and Quality Bring Turkish Cheeses to the World
As an innovative leader in the industry, Muratbey continues to increase its contribution to the national economy. Focusing on innovation and quality, Muratbey has expanded its export network to include China, Azerbaijan, Sweden, and Kosovo in the last three months.
Muratbey, a 100% locally funded and national cheese brand, continues to contribute to the Turkish economy by adding to its foreign currency earnings through its exports. Born in Türkiye and expanding across four continents, Muratbey continues to add new countries to its export network. Recently, it made waves by adding China to its list of export destinations and has also begun exporting to Sweden, Azerbaijan, and Kosovo.
Necmi Erol, Chairman of Muratbey's Board of Directors, stated that the demand for innovative and healthy products is growing daily. “Our innovative cheeses are highly appreciated not only domestically but also internationally. It is an honor for us to compete in foreign markets with our own brand and locally produced Turkish cheeses, including innovative products, especially in European countries,” he said.
New Products, New Countries
Erol also highlighted the significant demand from European markets, saying, "The share of Turkish cheeses in the global market is increasing substantially. In response to long-standing requests, we have expanded our portfolio with new products. We have introduced our İzmir Tulum Cheese under the Muratbey brand, both domestically and for export. Our innovative cheeses, such as Naturena flavored cheeses, and traditional varieties continue to grow as they attract great interest. In every country we operate in, we are making brand investments to introduce and endear our cheeses to people."
The Secret to Success: Quality, Innovation, and Flavor
Erol emphasized that Muratbey’s strength lies in innovation, quality, and the flavor of its cheeses. “We source our high-quality milk from the best farms approved by the European Union. We support public health with high-nutrient cheeses enriched with vitamin D. We continue our efforts to introduce the unique flavors of our country to global markets, aiming to increase export figures and contribute to our national economy. With investments in both technology and flavor, Muratbey is determined to position Türkiye as a key player in the global cheese sector,” he added.