Muratbey İSO InnovationPrize

Muratbey became the only foodstuffs firm taking the finalist prize of ISO Innovation Prizes with “Naturena” and also took the prize given in the “Category of Business Results”…


Innovative cheese producer Muratbey crowned its successes with the Innovation Prize.
ın the prize ceremony held on 14.12.2001, Wednesday evening at Istanbul Congress Center under the ISO 10th Industry Congress and Innovation Exhibition Program, Muratbey was declared to “have extraordinary development trends in many fields and perfects results in benchmarking and comparison within competition” for its Naturena project and it became the firm honored with prize in the category of Business Results among the giant firms that made it to the finals.

In this project awarding the successful examples of adopting innovative processes and gaining sustainable competitive advantage, the prize in the category of “Business Results” was given in 2011 to Muratbey for its Naturena project to indicate the appreciation of innovation performance managed by the firm, results achieved by the firm from its innovatively focused activities and the contribution made by the firm to the business results.

Muratbey Gıda was given the finalist firm prize with other firms that made to the finals, i.e. Eczacıbaşı Yapı Gereçleri A.Ş., Vodafone AŞ, Turkcell A.Ş. , Vitra Karo San. Tic. A.Ş., Eczacıbaşı-Esan Endüstriyel Hammaddeler A.Ş., Eczacıbaşı-E-Kart Elektronik Kart Sistemleri A.Ş., Elektral Elektromekanik San. Tic. A.Ş., Royal Halı İplik Tekstil Mobilya San. Tic. A.Ş. and Sarbak Metal San. Tic. A.Ş. Then seven of the prizes planned to be given in 8 categories were awarded to their owners.

In the ceremony where the prizes were given by Erdal Bahçıvan, Assembly President of Istanbul Chamber of Industry and C. Tanıl Küçük, Chairman of Board of Directors of Istanbul Chamber of Industry, Muratbey was given the prize that is probably the most important prize in the categories, i.e. “Business Results” due to its data regarding the successes achieved by the firm and trademark and the relevant performance indicators with its Naturena product range comprising of products produced by the firm with the help of innovative processes.

“ISO Innovation Prizes” found their owners after evaluation of many criteria in different phases.
These evaluation criteria and weighted points are given below;

• Leadership (130 Points)
• Strategic Planning (110 Points)
• Know-how (110 Points)
• Human Resources (110 Points)
• Processes (140 Points)
• Results (400 Points)

For its Naturena product range known to be first in the as world announced by the firm as a representative of cheese revolution, Muratbey Cheeses was given this meaningful and valuable prize with a decision of jury consisting of very reputable names which was rendered after the evaluations of selected supervisors due to the market results, results of research conducted with the comparison stakeholders, results achieved from customers and consumers, positive impacts on brand value, commercial and financial performance results, human resources development and its positive impacts on the employee performance and results of the practices to protect the intellectual and industrial property rights (patents, design and trademark registrations, etc.) that could indicate a clear and positive relationship between the firm’s profitability and business contribution.

For Muratbey, this prize is the herald of too many further achievements that will support the firm to gain sustainable competitive advantage since it managed to develop that “Business Conduct Method” indicating the innovative performance for sustainable success, adoption and internalizing of innovative processes within a stable structure as proven by the innovative products and processes with high added value.